Wix · Art & Print Studio
Dopple Press
A Wix riso-print studio and shop, restructured so limited artist collaborations lead the homepage and shoppers reach a print in fewer clicks.
Desktop view
Mobile view
The problem
Dopple Press had a striking, art-led Wix site, but the shop was buried behind editorial imagery. Visitors admired the artwork and left without ever reaching a product page, and the limited artist drops that drive most sales were not visible above the fold.
Audit findings
The audit showed the homepage loaded several full-bleed images before any shopping entry point, mobile navigation hid Cart and Print behind an unlabelled control, product tiles gave no price or availability signal, and heavy uncompressed imagery slowed first paint on mobile.
What I did
I restructured the homepage around the limited artist collaborations band, pulled Cart, Print and Blog into a persistent, clearly labelled navigation, added price and availability to every collaboration tile, and compressed and lazy-loaded the gallery imagery so the first screen renders fast on phones.
The result
Product pages became reachable in one tap from the homepage, mobile load time dropped noticeably, and the artist drops now sit at the top of the page where visitors actually see them.
Business impact
More of the studio's existing traffic now reaches a purchasable print instead of bouncing from the gallery, and each new artist collaboration gets a clear, repeatable launch slot on the homepage.
Want results like this?
Send me your website link and I'll tell you what's costing you sales.