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Services

Built around one outcome — revenue

Conversion rate optimization, website audits, UX and landing page optimization, product page optimization, technical SEO, performance, Klaviyo email, redesign and design.

01

Conversion Rate Optimization

I study how real people use your website, find where they hesitate or drop off, and fix those moments one by one. The goal is simple: more sales and enquiries from the traffic you already have.

Benefits

  • More revenue without increasing ad spend
  • Decisions based on your data, not my design taste
  • Improvements that keep compounding month after month

Deliverables

  • Prioritised optimization backlog
  • Implemented page and journey changes
  • Before/after metrics report

Process

  1. 1Review analytics, heatmaps and session recordings
  2. 2Build a prioritised list of fixes ranked by impact
  3. 3Implement changes in focused sprints
  4. 4Measure, keep the winners, repeat
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02

Website Audit & Strategy

A forensic review of your website across speed, UX, trust, mobile experience, SEO and checkout — delivered as a plain-English action plan you can hand to any developer, including me.

Benefits

  • Know exactly where you are losing customers
  • A ranked roadmap instead of vague advice
  • Fast turnaround, usually within a week

Deliverables

  • 40+ checkpoint audit report
  • Revenue-impact scoring for every finding
  • Walkthrough call and 90-day roadmap

Process

  1. 1Access to your website and analytics
  2. 2Manual and technical evaluation across 40+ checkpoints
  3. 3Findings scored by revenue impact and effort
  4. 4Written report plus a walkthrough call
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03

UX Optimization

Most websites do not have a traffic problem — they have a clarity problem. I restructure navigation, page hierarchy and content order so visitors always know where they are and what to do next.

Benefits

  • Less confusion, fewer abandoned sessions
  • More pages per visit and deeper engagement
  • A mobile experience that matches how most people browse

Deliverables

  • UX findings with annotated screenshots
  • Reworked navigation and page structure
  • Mobile-first interaction improvements

Process

  1. 1Map the current customer journey end to end
  2. 2Identify friction, dead ends and unanswered objections
  3. 3Redesign the flow around the buying decision
  4. 4Validate with behaviour data after launch
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04

Landing Page Optimization

High-intent pages built for one job: turning paid or campaign traffic into customers, without the distractions of a full website.

Benefits

  • Lower cost per acquisition on paid campaigns
  • Clear, single-minded messaging that converts
  • Pages you can duplicate for new offers

Deliverables

  • Conversion-focused page copy structure
  • Built and tracked landing page
  • Test plan for headlines, proof and CTAs

Process

  1. 1Clarify the offer, audience and objection list
  2. 2Write and structure the page around one action
  3. 3Build, connect tracking and launch
  4. 4Test headlines, proof and calls to action
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05

Product Page Optimization

The product page is where the decision happens. I rebuild it so the information appears in the order buyers actually think about it — and every objection is answered before it becomes a reason to leave.

Benefits

  • Higher add-to-cart and checkout rates
  • Fewer pre-sale questions and returns
  • Templates that scale across your whole catalogue

Deliverables

  • Restructured product page template
  • Trust, proof and objection-handling blocks
  • Mobile add-to-cart and gallery improvements

Process

  1. 1Review buyer questions, reviews and support tickets
  2. 2Reorder content around the decision sequence
  3. 3Implement the new template
  4. 4Measure add-to-cart and checkout movement
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06

Sales Funnel Optimization

I map every stage from first click to repeat purchase, find where the leaks are, and fix them in sequence so each improvement can be measured on its own.

Benefits

  • Higher revenue per visitor across the whole journey
  • Clarity on which stage is actually holding you back
  • Improvements that compound instead of cancelling out

Deliverables

  • Full funnel map with drop-off rates
  • Stage-by-stage fix plan
  • Post-purchase and repeat-purchase improvements

Process

  1. 1Instrument and measure every funnel stage
  2. 2Rank leaks by lost revenue
  3. 3Fix and test one stage at a time
  4. 4Report on movement, including what did not work
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07

Technical SEO

The unglamorous work that helps search engines understand and rank your website: structure, indexing, schema, internal linking and page speed.

Benefits

  • More organic traffic without paying per click
  • Clean site structure that scales as you grow
  • Fixes that support conversion work rather than fight it

Deliverables

  • Crawl and indexation fix list
  • Metadata, schema and internal linking updates
  • Search Console monitoring setup

Process

  1. 1Crawl the site and find indexing and structure issues
  2. 2Fix metadata, schema and internal linking
  3. 3Resolve speed and mobile usability problems
  4. 4Monitor rankings and report on movement
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08

Website Performance Optimization

Slow websites lose sales, especially on mobile. I cut load times by fixing images, scripts, themes and third-party apps that are quietly dragging your site down.

Benefits

  • Faster mobile experience where most of your traffic is
  • Better Core Web Vitals and search visibility
  • Lower bounce rates on paid traffic

Deliverables

  • Core Web Vitals before/after benchmark
  • App, script and image cleanup
  • Performance maintenance checklist

Process

  1. 1Benchmark current performance on real devices
  2. 2Identify the heaviest scripts, images and apps
  3. 3Implement fixes and remove dead weight
  4. 4Re-test and document the before and after
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09

Klaviyo Email Marketing

Automated email flows that recover abandoned revenue and bring customers back — set up once, earning quietly in the background.

Benefits

  • Recover abandoned carts and browse sessions automatically
  • Higher repeat purchase rate and customer lifetime value
  • Revenue you own, independent of ad platforms

Deliverables

  • Core automated flows built and live
  • Segmentation and list health cleanup
  • On-brand campaign templates

Process

  1. 1Audit list health, segmentation and deliverability
  2. 2Build the core automated flows
  3. 3Design on-brand campaign templates
  4. 4Test subject lines, offers and timing monthly
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10

Website Redesign

A data-informed rebuild of your existing website. I keep what already works, fix what leaks revenue, and modernise the rest without losing your search rankings.

Benefits

  • Protect your existing traffic and SEO
  • Remove years of accumulated bloat and broken pages
  • A faster, cleaner, higher-converting website

Deliverables

  • Staging rebuild with phased launch plan
  • Redirect map to protect rankings
  • Post-launch monitoring report

Process

  1. 1Audit current performance and behaviour data
  2. 2Scope the redesign around revenue impact
  3. 3Phased build on a staging site
  4. 4Launch with monitoring and a rollback plan
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11

Website Design

A new website built around how your customers actually buy — not a template with your logo dropped in. Built on Shopify, Wix, WooCommerce or WordPress, whichever suits your business.

Benefits

  • Launch with a foundation that already converts
  • Design that reflects your brand and builds trust
  • Pages you can edit yourself afterwards

Deliverables

  • Wireframes for revenue-critical pages
  • Designed and built responsive website
  • Handover walkthrough and editing guide

Process

  1. 1Discovery: your customers, offer and competitors
  2. 2Wireframes for the pages that make money
  3. 3Design and build
  4. 4Testing, speed pass and launch
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Not sure where to start?

Send me your store link and I'll tell you which service would move the needle first.

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