Portfolio
Websites built to convert
Website audits, redesigns and conversion optimization projects across Shopify, Wix, WooCommerce and WordPress, with the problem, the fix and the result.
WooCommerce · Coffee & Beverage eCommerce
Blue Star Coffee Roasters
WooCommerce audit focused on improving product discovery, navigation, mobile usability, and conversion opportunities for a specialty coffee retailer.
View case study
WordPress · Premium Food & Meat Delivery
Porter & York
WordPress conversion audit focused on improving product presentation, customer trust, mobile experience, and purchase flow for a premium online meat retailer.
View case study
Shopify
The Honey Pot
Conducted a Shopify conversion and user experience audit for The Honey Pot, a leading wellness and personal care brand. The project focused on optimizing product page engagement, strengthening trust signals, improving mobile shopping experience, and identifying opportunities to increase customer conversion rates across a large product catalog.
View case study
Shopify · Beauty & Skincare (eCommerce)
MAELYS
A Shopify conversion optimization project focused on improving user experience, product page engagement, trust signals, and purchase flow for a fast-growing beauty brand.
View case study
Shopify · Beauty & Cosmetics (Press-On Nails eCommerce)
The Pop Nails
View case study
Shopify · Jewellery & Fashion eCommerce
PRYA Jewellery
A Shopify conversion optimization and user experience audit conducted for PRYA, a UK-based jewellery brand specializing in personalized jewellery, necklaces, rings, bracelets, earrings, and custom name jewellery. The audit focused on improving conversion opportunities, customer trust, navigation, and overall shopping experience.
View case study
Wix · Art & Print Studio
Dopple Press
A Wix riso-print studio and shop, restructured so limited artist collaborations lead the homepage and shoppers reach a print in fewer clicks.
View case study
Wix · Eco Home & Cleaning
Package Free Shop
A plastic-free home cleaning brand, with the hero, product storytelling and mobile buying path rebuilt around one clear promise per screen.
View case study
Wix · Accessible Design & Ecommerce
Izzy Wheels
An award-winning designer wheelchair wheel cover brand, with the Wix storefront tightened so the licensed collections and shop path carry the homepage.
View case study
Want to know what's costing you sales?
Send me your website link on WhatsApp. I'll reply with the three biggest opportunities I can see — free, no obligation.