Shopify · Jewellery & Fashion eCommerce
PRYA Jewellery
A Shopify conversion optimization and user experience audit conducted for PRYA, a UK-based jewellery brand specializing in personalized jewellery, necklaces, rings, bracelets, earrings, and custom name jewellery. The audit focused on improving conversion opportunities, customer trust, navigation, and overall shopping experience.
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Mobile view
The problem
PRYA offers a large catalogue of jewellery products including personalized necklaces, bracelets, rings, earrings, and custom jewellery collections. With an extensive product range, the challenge was ensuring customers could easily discover products, navigate collections efficiently, build confidence in the brand, and complete purchases without unnecessary friction. The objective was to identify areas where the shopping experience and conversion journey could be strengthened.
What I did
Conducted a comprehensive Shopify Conversion Audit covering: Homepage conversion analysis Collection page optimization Product page user experience review Mobile responsiveness assessment Navigation and product discovery improvements Trust signal enhancement opportunities Product recommendation strategy Cart abandonment reduction opportunities Cross-selling and upselling recommendations Customer journey optimization Conversion-focused call-to-action improvements
The result
Delivered a detailed conversion optimization roadmap focused on improving: Customer trust and credibility Product discoverability Mobile shopping experience Product page engagement Conversion opportunities Navigation clarity Customer purchase confidence Average order value opportunities The audit provided actionable recommendations designed to help create a smoother customer journey and increase the likelihood of visitors becoming customers.
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