Wix · Accessible Design & Ecommerce
Izzy Wheels
An award-winning designer wheelchair wheel cover brand, with the Wix storefront tightened so the licensed collections and shop path carry the homepage.
Desktop view
Mobile view
The problem
Izzy Wheels has an unusually strong brand and licensed Disney and Marvel collections, but the homepage spent its most valuable space on a large hero video before offering any way to shop. The single Shop Designs button sat far below the fold on mobile.
Audit findings
The audit flagged a hero that filled the whole first screen with no visible call to action, a top navigation of eight items competing for attention, product thumbnails with no names or prices, and a currency selector taking prime mobile header space ahead of the menu and the shop link.
What I did
I brought Shop Designs into the hero itself, tightened the navigation to the paths that convert, added names, prices and licence badges to the featured wheel covers, and reordered the mobile header so the menu and shop link lead and the currency selector steps back.
The result
The homepage now moves visitors from the brand statement straight into the collection, and the licensed ranges are recognisable at a glance rather than after a click.
Business impact
The brand's considerable press and social traffic lands on a page that sells, and the Disney and Marvel collaborations get the shelf space they deserve.
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