Shopify · Beauty & Skincare (eCommerce)
MAELYS
A Shopify conversion optimization project focused on improving user experience, product page engagement, trust signals, and purchase flow for a fast-growing beauty brand.
Desktop view
Mobile view
The problem
MAËLYS offers premium body care and beauty products but faced common eCommerce challenges that can impact conversion rates, including customer hesitation, limited trust-building elements throughout the purchase journey, and opportunities to improve product page clarity and shopping experience. The goal was to create a more persuasive buying experience that encourages visitors to complete purchases.
What I did
Conducted a comprehensive Shopify store audit and identified opportunities across the customer journey. Recommended improvements included: Enhanced product page structure Improved call-to-action visibility Stronger trust-building elements Better social proof placement Optimized product descriptions Improved mobile shopping experience Streamlined customer purchase flow Conversion-focused layout adjustments.
The result
The store received a detailed conversion optimization strategy designed to improve customer confidence and purchasing behavior. Key improvements focused on: Better user experience Increased trust and credibility Stronger product presentation Reduced purchase friction Improved mobile usability Higher conversion potential
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