Wix · Eco Home & Cleaning
Package Free Shop
A plastic-free home cleaning brand, with the hero, product storytelling and mobile buying path rebuilt around one clear promise per screen.
Desktop view
Mobile view
The problem
Package Free Shop sells a considered, values-led product, but the homepage asked visitors to absorb the sustainability story and the product range at the same time. Mobile shoppers scrolled a long way before meeting a single reason to buy.
Audit findings
The audit found a hero with two competing calls to action and no visible primary, product benefit claims (300 loads, ultra concentrated, hypoallergenic) buried inside pack imagery rather than in text, no announcement-bar urgency for the upcoming pods launch, and a mobile hero image that pushed the buttons off the first screen.
What I did
I gave the hero one dominant call to action with the secondary demoted to a text link, lifted the key product claims out of the packaging into scannable benefit text, reworked the mobile hero so headline, subline and buttons all sit above the fold, and used the announcement bar for a single timed message tied to the plastic-free pods launch.
The result
The first screen now states the promise, the proof and the next step on both desktop and mobile, and the coming-soon launch has a permanent, measurable entry point.
Business impact
Visitors reach the best-selling collection sooner and with more reason to buy, and the brand story now supports the sale instead of competing with it.
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